If ever I questioned the decision to take the Greater Dallas Chamber's newsletter online, all those misgivings disappeared after our first online issue using the eNews Builder tool from your company. We're on our second issue and the feedback from our executive staff, board of directors and members has been nothing short of fantastic.
The Greater Dallas Chamber chose your product for three reasons: simplicity, customization options and cost savings. Converting our monthly member newsletter,
The Chamber Report, to an online format was a part of our long-term web marketing strategy. In deciding how to publish, however, we had to choose the very best option because our members expect Madison Avenue quality. So what do our members think? Here's a comment sent to our president from a Fortune 500 company:
"…The new electronic chamber newsletter is fantastic. Best in class, and believe me, I see a lot of them. Please pass my congratulations on to your communications folks."
As for cost, producing The Chamber Report with your system costs less than 5% of what I budgeted each month for printing and distribution in hard copy. Equally important, the system is much faster, so we can deliver news to our members while it's still hot. In addition, we save time and money because it takes significantly less labor to produce. The reporting tools make it simple to evaluate our effectiveness and manage our database, including the bounce-back emails that routinely come with online marketing ventures.
One final note: We've had more interest in advertising than we had in a year with the printed newsletter. Sales are brisk, and the revenue we're generating through advertising more than pays for our monthly investment. This very well could turn our newsletter from a cost center to a profit center.
In short, I strongly recommend Insight Commerce and the eNews Builder for online newsletter production because the product is first-class and the service is outstanding.
Formal Closing,
Lisa R. Brittain, APR
Greater Dallas Chamber of Commerce
Vice President, Marketing & Communication
1201 Elm Street, Suite 2000
Dallas, Texas 75270
Phone: 214-746-6619
E-mail: lbrittain@dallaschamber.org
"eNews Builder is an easy-to-manage tool that has allowed us to
communicate better with our members. The subscriber maintenance and bounce
management functions give us the ability to keep our e-mail address database clean
(a particularly tough challenge in most membership organizations) and the
activity tracking reports allow us to make sure we're reaching the right
people with the right message."
"The support and help we received from the eNews Builder staff was fast
and professional. They answered all our questions and walked us through the
features and management system."
Stacey Corbin Ellis
Director, Public Relations
Charlotte Chamber
(704) 378-1361
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Click here: www.charlottechamber.com
