The Dallas CPA Society is a prime example of success in making the transition from print to email newsletters. The Dallas CPA Society printed a monthly color newsletter as well as other mail pieces. Their hard printing and postage costs exceeded $100,000.00 dollars each year. Responses to the mailings were low, as were donations, registrations for events and classes offered by the Society's continuing education committee.

Eighteen months ago, the Dallas CPA Society switched to an HTML full color email newsletter, Visions. The results and savings were nothing short of astonishing.

• Annual costs dropped from $100,000+ to under $20,000, even with eNews Builder Managed Services, saving valuable personnel hours as well . Do The Math. That's a savings of over $80,000 per year!
• Donations were up over 400%, the highest in history, during a time when the economy suggested a downturn.
• Registrations for events and classes were up 200%.
• The Dallas CPA Society also managed to update their members' information using a pre-populated membership form in the newsletter that wrote to a database and updated 75% of the members' information in less than a week. This job usually took months and countless data input hours to accomplish with printed forms.

Many non-profit organizations can benefit from an eNewsletter. Whether it's to save money over print, make online donations easier, push traffic to their web site, or simply touch your membership more often with important news, email newsletters should be an integral part of any non-profit communication plan. eNews Builder offers discounts to non-profits and also offers a free consultation to help you plan your eNewsletter launch!
Call us today at 214-891-1822.